Virtual events weren’t common among businesses pre-covid-19, as conferences, trade shows, and professional meetings were typically taking place face-to-face.
It is pretty clear that since then the virtual event industry has undergone a massive transformation as companies had to adapt to restrictions put in place by the government regarding in-person meetings, social distancing, and travel restrictions.
The popularity of virtual events has reached the point where many companies would still choose to invest in them as part of their core marketing strategy going forward into 2022.
The State of Virtual Events report from LinkedIn indicates that 75% of marketers plan to continue hosting virtual events in the long run.
Hosting your own virtual event has several undeniable benefits:
- They present fewer logistical challenges.
- You have a global reach if you want to reach attendees from all over the world.
- Much more cost-effective than hosting a large-scale event.
- It saves a lot of time as it doesn’t require as much preparation compared to physical events.
- Virtual events give you important insights on attendees.
- The ability to work with speakers across South Africa or the world without having to fly them to your event location is a plus.
However, looking at virtual events simply as a cost-saving strategy isn’t sustainable. Organizers of such events have raised the bar, and attendees expect to see it when attending more and more virtual events going forward into 2022.
Knowing how to fully engage the audience is key to preventing the audience from switching off and losing interest. This is possible thanks to the evolution of virtual event technologies and event platforms, and most importantly partnering with a good virtual event company to set this up is crucial to a virtual event’s success.
At Urban Motion we understand how important it is to keep things running smoothly throughout this process, so we’ll be with you every step of the way. From planning through execution, until your event ends successfully with your audience feeling satisfied.
Looking to host your very own virtual event that will leave an impression long after the webinar ends for your business? Contact us today and let’s chat about your business goals.
