Events are the most critical marketing channel for achieving business goals.

At a very young age, Llewellyn found friendship in perhaps one of the most unlikely places one can imagine… the circus. He shares his story in a piece he wrote as a shareholder for CN&CO.

You’ve planned your live event to the tee. Everything is in place and ready to be executed. Attendance looks good. All that needs to happen now is for the day to arrive.

Virtual events weren’t common among businesses pre-covid-19, as conferences, trade shows, and professional meetings were typically taking place face-to-face.