The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? 

When it comes to an effective marketing strategy for your business, events should be your biggest priority and we are here to help with that. 

What is event marketing?

Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. This marketing tactic involves exhibits, displays, presentations, or gatherings to showcase your company’s product, services, or causes. Events can now also be hosted in-person and/or online thanks to live streaming capabilities. 

Event marketing is one of the best ways to:

  • Build brand awareness
  • Increase customer engagement
  • Generate leads
  • Educate prospects and customers
  • Upsell customers

Events are always more engaging and memorable than any other marketing tactic.  

Reasons why you should include events in your marketing strategy:

  • Events can help you stand out from a crowded marketplace. 

Nowadays customers are bombarded with information from various streams. Combining events with your current digital marketing campaigns can create lasting relationships.   

  • Direct interaction from events is incomparable.

Having direct interaction is invaluable to fostering a long and prosperous relationship with customers/clients. 

  • Events are the best platform for brand awareness.

One of the biggest reasons companies participate in, or host, an event is to establish and build their brand name and identity. Events, especially in-person gatherings, are deeply experiential by nature. The more senses you stimulate the greater the impact, and this again creates greater memory retention.

  • Events humanise your organisation.

Events help humanise your company and create a more authentic connection with consumers. By immersing your customers in a unique and memorable experience, they’re more likely to have an emotional tie to your brand and will be more inclined to share their experience with friends, and maybe even other businesses. Never underestimate the power of word-of-mouth.

  • Feedback can be generated almost immediately. 

An event creates a much more accessible platform to get valued feedback from consumers. It gives you the opportunity to address issues or questions customers might have almost instantaneously. 

Take note: With a marketing event, you can get your message out much faster, more effectively, and to an audience who is more eager to hear it.

Make it a hybrid event

With so much development in the live streaming sector over the last two years, the question we ask nowadays is why ever only choose to host an in-person or virtual event? Make it a hybrid one. 

Never exclude anyone again. Choosing the hybrid route makes an event 100 times more accessible for attendees. Creating a conversation with your consumers online is just as important as engaging with them face-to-face. Providing both adds a whole other dimension of loyalty. 

With interactive platforms being utilised to engage attendees on a whole other level, you can now capture their attention in-person and online. We can help you give them the best of both worlds. 

Why choose us?

We want the attendee to have an immersive experience from the get-go. We specialise in the OVERALL experience. We want them to REMEMBER the event. From an interactive registration process, gifts on arrival, flavourful food, face-to-face networking, memorable activations, a virtual hub with added extras, and more. It’s important to make a lasting impression!

If event marketing isn’t already part of your overall marketing plan, let us help you make this a priority. With Urban Motion Events as an event organiser and infrastructure supplier, you can’t go wrong.